Ask an employee or customer to describe your organization in one sentence and their response is the current state of your employer brand. As the skills shortage in Finance and Accounting increases the difficulty of hiring, corporate image is more important than ever. For business leaders, the top objective of employer branding is to secure high-quality talent to work for their company. When all else is equal, including compensation and benefits, the deciding factor for candidates comes down to an organization’s image. In order to attract Finance professionals with better employer branding, there are a number of steps to take.

​The change currently underway in the makeup of the Finance and Accounting field is nothing short of a total transformation. With 10,000 Baby Boomers retiring each day, a chasm has formed between the most experienced generation and the youngest ones in the workforce or poised to soon enter it. Compounding the industry skills shortage problem, the generational gap in Finance and Accounting must be explored in order to uncover ways to effectively hire in spite of it.